I’m JP. I build the website and run the ads.

§02 Who I am

A developer who had to learn marketing

I started where most people start: building websites. What became obvious quickly is that a good website is not the finish line. A business can have a site that looks genuinely excellent and still hear nothing, because nobody arrives at it — and it can buy plenty of traffic and still hear nothing, because the page it lands on cannot answer the question that was asked.

So I learned the other half. Google Ads, because it reaches people at the exact moment they are looking. Meta, because most businesses also need to reach people who have not thought of them yet. Doing both means I can tell you which half is actually your problem — and that answer is often not the one you came in expecting.

I am based in Massachusetts, working with businesses around Greater Boston and MetroWest and across the United States: home services and contractors, beauty and wellness studios, professional practices, and established companies whose sites have quietly stopped working. I have also built and shipped my own software, which is where I learned most of what I know about making something complicated feel simple.

§03 What I do

Three services, one argument

Ads get people there. The website turns them into calls. Tracking tells you which part worked. Most businesses buy those from three different vendors and then cannot work out which one to blame.

• Web Design & Development Custom business websites, redesigns and landing pages — designed around how your customers actually decide.
• Google Ads Search campaigns for people already looking for what you do — set up properly, tracked honestly, managed month to month.
• Meta Ads Facebook and Instagram advertising for demand you have to create rather than capture — audiences, creative and tracking handled together.