§01 Industries
Who I work with
A roofing customer and a bridal client behave nothing alike. One is in a hurry and needs a phone number; the other is comparing portfolios for a decision months away. The structure of the site should not be the same, and neither should the page they land on.
These are the kinds of business this work is built for. Massachusetts-based, working with businesses nationwide.
Industries
- 01
Construction & home services
Trades where the job is urgent, the quote is the conversion, and most of the traffic arrives on a phone.
- Contractors
- Roofing
- Cleaning
- Landscaping
- HVAC
- Plumbing
- Electricians
- Painters
- Remodeling
Someone with a leak is not browsing. The site has to answer the question, prove you are real, and put a phone number under their thumb — all before they lose patience with a slow page.
Read the detail on construction & home services - 02
Beauty & wellness
Visual work where the portfolio is the sale and booking has to be two taps away.
- Salons
- Makeup artists
- Hairstylists
- Barbers
- Nail, lash & brow studios
- Spas
- Wellness businesses
Clients decide by looking. The gallery is the spine of the site, not a subpage — and it has to stay fast on the phone they are scrolling it on.
- 03
Creative & media
People whose work is the proof, where the site has to get out of the way of it.
- Photographers
- Videographers & filmmakers
- Studios
- Creators
- Production businesses
Heavy media and a fast site are usually treated as a trade-off. They are not — it is a compression and loading problem, and it is solvable.
- 04
Professional services
Considered purchases where credibility has to be established before anyone makes contact.
- Consultants
- Accountants
- Attorneys & law firms
- Agencies
- Independent professionals
Nobody hires an advisor from a thin page. Depth on what you actually do, who you do it for, and what happens on the first call is what earns the enquiry.
- 05
Restaurants & hospitality
Where menu, hours and location are the whole job, and most sites get that exactly backwards.
- Restaurants
- Cafés
- Bars
- Hotels & hospitality
- Event businesses
Menu and hours first, one tap from the homepage. Everything else is secondary — and a PDF menu on a phone loses customers to the place next door.
- 06
Real estate
Listings that have to stay current, and valuation enquiries that have to reach a person.
- Agents
- Brokers
- Property management
- Developments
Listing structure decides whether a property page is findable at all, and whether the enquiry on it reaches the right agent while the lead is still warm.
Not on this list? The work is the same shape for most small businesses that need to be taken seriously by someone who has never met them. Ask me — and if it is genuinely not a fit, I will say so.
§02 What changes, and what doesn’t
The services are the same. The build is not.
The three things I do do not change by industry. What changes is the page structure, the vocabulary, which questions get answered first, and where the advertising budget is worth spending at all.
Web Design & Development
Custom business websites, redesigns and landing pages — designed around how your customers actually decide.
What this involvesGoogle Ads
Search campaigns for people already looking for what you do — set up properly, tracked honestly, managed month to month.
What this involvesMeta Ads
Facebook and Instagram advertising for demand you have to create rather than capture — audiences, creative and tracking handled together.
What this involvesSee what I’d do with yours
Answer eight questions and I design a homepage concept for your business — free, and no obligation once you have seen it. If it is advertising you need, the project form is the faster route.