V Cleaning Services
A family-run cleaning company in Central Massachusetts that competes against national franchises for the same searches.
§01 Overview
What it is
V Cleaning Services has cleaned homes, offices, schools and post-construction sites around Clinton and Central Massachusetts for nearly thirty years. The competition on every search result is a national franchise with a marketing department.
§02 The challenge
What makes it hard
A service business with three distinct offerings — residential, commercial and post-construction — usually ends up with one vague "our services" page that ranks for nothing and answers nobody. The site also had to make a thirty-year family business feel more credible than a franchise, without a single fabricated review.
§03 The work
What I built
- 01
Split the offering into residential, commercial and construction cleaning, each with its own real page and vocabulary.
- 02
Wrote an honest comparison section measuring the company against named national competitors on criteria a buyer actually weighs.
- 03
Built a three-step quote funnel — property, service, contact — that is short enough to finish on a phone.
- 04
Put tap-to-call and a free quote in a persistent bar, because home-services traffic is overwhelmingly mobile.
- 05
Structured service-area pages around the towns actually served rather than an invented radius.
A site that answers the three different questions three different buyers arrive with, and routes all of them into one short quote form.
No performance figures are published for this project. I only put a number on a page when the client has measured it and agreed to it being shown.
