JP Silva Digital

§01 Services

Three things, done properly

Advertising brings people to you. The website decides whether they call. I do both, which means neither one gets blamed on the other vendor.

Massachusetts-based. Serving Greater Boston, MetroWest, and businesses nationwide.

Web Design & Development

Custom business websites, redesigns and landing pages — designed around how your customers actually decide.

  • Custom design, not a template with your logo dropped in
  • Mobile-first build that stays fast on a phone over LTE
  • Copywriting from an hour of your time, not a blank document you have to fill
What this involves

Google Ads

Search campaigns for people already looking for what you do — set up properly, tracked honestly, managed month to month.

  • Account and campaign structure built from your services, not a generic template
  • Keyword research, match types, and a negative keyword list from day one
  • Search campaigns written around what people actually type
What this involves

Meta Ads

Facebook and Instagram advertising for demand you have to create rather than capture — audiences, creative and tracking handled together.

  • Facebook and Instagram campaign setup in Meta Ads Manager, inside your own Business Manager
  • Audience strategy: interest and behaviour targeting, lookalikes, custom audiences and exclusions
  • Retargeting the people who already visited your site or engaged with your posts
What this involves

§02 How they fit together

Most businesses only have half the problem fixed

Ads sending traffic to a page that cannot convert is the most expensive mistake in small business marketing. A beautiful site nobody can find is the second. They are usually treated as separate purchases from separate vendors.

  1. Ads get them thereGoogle reaches people already searching. Meta reaches people who have not thought of you yet.
  2. The website converts themStructure, speed and proof decide whether a visit becomes a call.
  3. Tracking tells you which workedConversion tracking wired on both sides, so the spend is accountable.
Where to start

If it is a website, see it before you pay for it

Answer eight questions and I design your homepage concept for free. If it is advertising, or you are not sure which you need, the project form is the faster route and the first conversation costs nothing either way.

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