§01 Blog
Notes on getting found and getting called
What I have learned building websites and running campaigns for small businesses. No fabricated research, no borrowed statistics — if I have not seen it myself, I say so.
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Google Ads or Meta Ads for a local business?
The difference is not budget or audience size. It is whether people already know they need what you sell — which decides the channel before anything else does. Read it -
Why running ads before fixing the landing page wastes money
Advertising buys attention. The page decides what that attention is worth — which is why fixing the page first is an order of operations, not a preference. Read it -
What a small-business website actually needs to convert
Most small-business sites are not ugly, they are unclear. The short list of what a visitor needs before they will call you, in the order they need it. Read it -
Seven signs your business website needs a redesign
Looking dated is the least important reason to rebuild a website. Here are the signs that actually cost you work, and the ones that only cost you pride. Read it -
How Google Ads actually works for a service business
Not the interface tour — the four things that decide whether a local service campaign makes money, and the mistakes that quietly drain the budget. Read it -
Website SEO basics for small businesses
The groundwork that genuinely matters for a local business, what it can and cannot do, and why most of what gets sold as SEO is not this. Read it
Rather talk than read
If you want a straight answer about your own site or campaign, that conversation is free and there is no obligation at the end of it.